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Dawsons addresses what you should consider before deciding between selling via a private treaty sale or an auction.
Generally, selling via auction is the best choice if you want to market your items widely among potential buyers. Here's the lowdown on the advantages of each option:
Advantages:
Global Exposure: Auction houses stream sales worldwide, allowing for bids from across the globe, not just local or UK buyers.
Global Marketing and Promotion: The best auction houses ext your item’s promotion to potential buyers internationally as well as within the UK. They don’t rely solely on their regional reputation.
Unlimited Selling Potential: High numbers of bidders from both national and international markets can drive prices upwards, ensuring your items reach their full market value.
Reserve Option: Sets a minimum selling price to protect agnst under-valued sales.
Transparent Commission Fees: Fees are agreed upon upfront, allowing for clear understanding of costs.
Considerations:
Auction House Selection: Choose an auction house that effectively markets your item to potential buyers worldwide. A weak or insufficient client base can limit the item's market exposure and result in lower selling prices.
Payment Timing: Expect payment roughly 30 days after the sale, once the winning bidder has settled.
Advantages:
Agreed Price: You have control over the final price through negotiation with a buyer.
Confidentiality: is private and not publicly announced, which suits certn sellers and buyers who prefer discretion.
Speedy Transaction: Acceptance of offer to receipt of payment usually takes about 1.5 weeks.
Considerations:
Fixed Price Risk: There's no guaranteed outcome as the price agreed upon may not reflect market fluctuations or competition during an auction.
Brokerage Fee: An additional fee is charged by the auction house for facilitating the sale.
At Dawsons, we conduct a thorough analysis of your ite provide informed advice based on our deep industry expertise. Ultimately, you decide which route suits you best, but rest assured that your items will be placed in the most advantageous market through strategic placement with the goal of maximizing return.
For auction sales, let us help you choose the right auction house and set appropriate marketing strategies tlored to your item's needs. Should we determine that a private sale may yield a better price through our extensive national and international networks, we'll advise accordingly.
Feel free to contact us for a complimentary valuation or schedule an appointment at one of our London or Berkshire salerooms. Alternatively, fill out the online form with detls about your items, and our professionals will provide you with an auction estimate.
Upon agreement on estimates and reserves, collection arrangements will be made. We handle everything from cataloging to promotion worldwide, ensuring maximum visibility for your item. Should you have any questions, we're more than happy to assist through a free verbal apprsal or discuss the detls like commission fees, VAT, and other terms.
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London NW3 1QS
Phone: +44 0207 431 9445
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Mdenhead SL6 7BU
Phone: +44 01628 944100
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